How to augment Digital Marketing with BI

It’s no surprise we here at EOH SAP Business Intelligence Solutions loves everything Social Data! In this blog we will share what we have learnt by collecting data from Social Platforms.

One very important aspect to remember is that Social media and Business Intelligence go hand in hand. This may seem like an odd concept, but give it some thought. One of the greatest aspects of Social media is to distribute data and make it available to everyone, and a lot of it. BI can be used to extract data from Social media sites to monitor customer experiences with your organization. You will be able to answer questions on what customers think about your product or services, what they frequently complain about so you can address the problem with a solution and prevent it from happening in the future. But ultimately it allows organizations to know more about their customers and the best way to preform digital marketing.

Christian Karasiewics (Social Business Manager at IBM) was quoted as saying;

“Social media isn’t just about getting likes, comments or shares on your content. It can be a valuable tool to help boost business intelligence as well. For example, anytime you are sharing content be sure you add UTM parameters to your URL’s, this way you can see which content is performing the best and also which social network is getting the most traction. Once you have this information, you can make adjustments to either share more of your content on a particular channel or use this information to adjust the content you’re creating.”

If you are interested in taking your BI tools and apply this with positively impacting your customers, consider incorporating Social Media.

The great thing about social media is that organizations have the option of reading important data without having to store it, or store it and enrich your existing customer data to build up a customer 360 view. This is useful for easy customer analysis.

Social Media is great to develop a community that generates data about your organization to understand how an organization can improve and get closer to their end customers. One can learn a great deal when you have a community of followers together in uniting with your organization. This enables organizations gain fresh perspectives on digital marketing best practices.

As most things on Social media are for the public eye, you can sneak a peek on your competitors without any repercussions. This will give you the opportunity to gain insight on any new trends and shifts within your industry. When you observe your competitors best or for that matter, worst, practices, you will gain better insights to steer your organization in the best direction.

There is no better place to learn what kind of content customers love than of your organization on Social Media. Everyone can easily view content that has gone viral and the content that has not.

Every Digital Marketer will tell you that advertisements perform better when its targeted. Facebook for example is globally the number 1 platform for targeting Advertisement options. BI makes it possible for organizations to craft targeted advertisements which directly sells to their specific target audience.

Below is an example of EOH SAP Business Intelligence Social Media solution